Montmorency Bakehouse, a local bakery in Melbourne, has gained significant attention on social media after its owner, Shaun Du, defended his staff against online trolls. The bakery's rise to fame on TikTok follows a viral video where Du urged users to refrain from posting inappropriate comments about his employees. This incident highlights the ongoing challenges businesses face regarding online behavior and the impact of social media on local establishments.

Owner's Response to Online Criticism
Shaun Du and his wife, Cindy Vong, have operated Montmorency Bakehouse for several years. The bakery's recent surge in popularity is attributed to a video in which Du passionately addressed negative comments directed at his staff. He emphasized the importance of treating employees with respect and called out social media users for their "thirsty comments." This bold stance resonated with many, leading to an outpouring of support for the bakery and its team.

Impact of Social Media on Local Businesses
The incident underscores the dual-edged sword of social media for local businesses. While platforms like TikTok can provide exposure and attract customers, they also expose businesses to negative scrutiny. Du's son, who specializes in social media marketing, encouraged his parents to share their story, leading to a positive response from the community. The bakery has since seen an increase in foot traffic and online orders, demonstrating the potential benefits of engaging with customers directly.

Community Support and Solidarity
In the wake of the viral video, many customers have expressed their support for Montmorency Bakehouse. Local patrons have taken to social media to share their positive experiences and encourage others to visit the bakery. This community solidarity has not only boosted the bakery's reputation but also highlighted the importance of standing up against online harassment in the business world.

Wrap-up
Montmorency Bakehouse's response to online trolls has sparked a conversation about the treatment of employees in the age of social media. Shaun Du's commitment to defending his staff has resonated with the community, showcasing the power of local businesses to foster a supportive environment. As the bakery continues to thrive, it serves as a reminder of the positive impact that can arise from standing up against negativity.

Sources
theguardian.com

@hoju-korean.com Editorial Team